Word of the Month: February

February: Yago 



たまや~
かぎや~


Yago.”Shop name.” Kabuki actors of the early Edo period were considered too lowly to be allowed surnames. Many, therefore, used a name derived from a sideline business in which they were involved. This became known as their yago. The yago could be the name of a place with which the family had a deep connection, the name of a place from which the actor hailed, the name of an ancestor’s occupation, and so on. Among the earliest yago were Yoshizawa Ayame s Tachibanaya and Ichikawa Danjuro s Naritaya, revealing that the custom began during the Genroku era. The yago is a kind of nickname and is used by the audience as a word of encouragement that is shouted out to the actor during a performance. Yago are also shouted out during firework festivals: tamaya or kagiya.

References
KABUKI ENCYCLOPEDIA by SAMUEL L. LEITER

http://www.kabuki-bito.jp/special/kabuki_column/todaysword/post_136.html

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